The latest VGC Essay looks at the unique advertising Nintendo employed for Super Mario World 2: Yoshi’s Island. Here’s a teaser…
I’m just guessing here, but I’d imagine that many Mario fans have no idea a sequel to Super Mario World even exists. Super Mario World 2: Yoshi’s Island was released for the Super NES in 1995 and starred the titular dinosaur in his first solo adventure. Most fans refer to the game as just “Yoshi’s Island,” because it’s such a departure from the rest of the franchise to that point, and because the “Super Mario World 2” print on the game’s box is almost invisible.
Serving as a prequel to the entire Super Mario franchise, Yoshi’s Island introduced Baby Mario to the world and tasked Yoshi with protecting the infant from Baby Bowser. While it’s Fall 1995 release was overshadowed by the launch of the Sega Saturn and the Sony PlayStation, a dedicated cult following has built up around the game over the years.
Though they might not have known exactly which game it was promoting, I guarantee that everyone remembers the commercial Nintendo used to sell Super Mario World 2: Yoshi’s Island in America.