After releasing Blood, Sweat, and Pixels: The Triumphant, Turbulent Stories Behind How Video Games Are Made in 2017 and Press Reset: Ruin and Recovery in the Video Game Industry in 2021, investigative journalist Jason Schreier is getting ready to publish his next deep dive into the development side of video games.
Play Nice: The Rise, Fall, and Future of Blizzard Entertainment will explore Blizzard’s founding and its early years creating classics like Warcraft, Diablo, and StarCraft. But it’ll also tackle the company’s more recent woes as corporate intrigue surrounded its Irvine campus in the wake of its merger with Activision, as well as an examination of the sexual misconduct and discrimination lawsuits levied against the company, and Blizzard’s eventual acquisition by Microsoft in 2023.
For video game fans, the name Blizzard Entertainment was once synonymous with perfection. The renowned company celebrated the joy of gaming over all else, and every product it released was an instant classic: StarCraft, Diablo, Overwatch, Hearthstone, and World of Warcraft, which forever changed the video game landscape. What was once two UCLA students’ simple mission — to make games they wanted to play — launched an empire with thousands of employees, millions of fans, and billions of dollars.
But when Blizzard cancelled a buzzy project in 2013, it gave Bobby Kotick, the infamous CEO of corporate parent Activision, the excuse he needed to start cracking down on Blizzard’s proud autonomy. Led by executives from McKinsey and Procter & Gamble, Activision began invading Blizzard from the inside, driving away throngs of key employees in a push for predictability over creativity. Glitchy products, PR disasters, and mass layoffs followed, marring the company’s once pristine image. In 2021, the state of California filed a staggering lawsuit against the company for sexual misconduct and discrimination, leading to a widespread reckoning and a $69 billion acquisition that sent shockwaves through the industry.
Based on firsthand interviews with more than 300 current and former employees, PLAY NICE chronicles the creativity, frustration, beauty, and betrayal across the epic 33-year saga of Blizzard Entertainment — and explores the delight and despair of what it really means to “bleed Blizzard blue.” Full of colorful personalities and dramatic twists, PLAY NICE is The Social Network for the video game industry.
Play Nice is set to be published by Grand Central Publishing, and the hardcover will be available at a bookstore or library near you on October 8, 2024.