Wata Games Publishes First Population Report of Graded Games

During the last two years, Wata Games and Heritage Auctions have positioned themselves at the forefront of the retro gaming boom. But while demand has skyrocketed, the two companies have come under fire recently for possibly engaging in self-dealing and price manipulation. In the wake of these claims, the market for retro games (especially sealed titles graded by Wata Games and sold by Heritage Auctions) has cooled considerably.

In an attempt to be more transparent with the general public, Wata Games rolled out their first-ever Population Report for NES Games last week. This report includes a full count of every NES game Wata has graded (and any packaging variants available), as well as how many copies exist within each grade. From there, it should theoretically be easy to determine just how rare a given copy really is by matching data from the report to sales listings.

Deniz Kahn, the President of Wata Games, introduced the Population Report in the company’s Email Newsletter:

The team at WATA is excited to share with you our first-ever Population Report. This initial release is centered on Nintendo Entertainment System (NES) games and we will be expanding the report to include games from other systems in the coming months. We are putting the finishing touches on a full, dynamic population report – including all games and grading categories – by early next year and we can’t wait to share that with you.

To zero in on a recent high profile example, we can see the copy of Super Mario Bros. that was recently sold by Rally for $2 million is currently the only copy of the game with a “hangtab” variant to receive a grade of 9.8 from Wata. Does that make it worth $2 million? I don’t know. But it is very useful information to have if you’re a collector.

Kahn also confirmed that Population Reports for all platforms would be coming soon:

Q: Why not wait to release a full Pop Report?
A: We felt compelled to share something of note with our collecting community now and while this is by no means a full picture, it does provide a solid look at grading stats for NES games. This particular report is a limited, temporary effort while we work on the more robust process of generating dynamic Pop Reports for all systems.

The release of their first Population Report doesn’t answer all the questions swirling around Wata Games, but it does give the public a slightly better overview of what the market for graded retro games actually looks like.

Wata Games, Heritage Auctions, and the Suspected Fraud at the Center of the Graded Games Market

The market for retro games has exploded exponentially in the last few years, with the record for the price paid for a single game rising steadily from just over $30,000 in July 2017 to $114,000 in July 2020, $660,000 in April 2021, and $1,560,000 in July 2021. Earlier this month the record climbed again to $2,000,000.

It would be easy to chalk this phenomenon up to an aging base of collectors ready to spend their hard-earned dollars on something they could never obtain as children. After all, you saw the same thing with comic books and baseball cards in the 1980s and 1990s.

But something else might be going on here…

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Rally, a “Stock Market for Collectibles,” Sells Their Copy of Super Mario Bros. for $2 Million

Rally, a “stock market of collectibles,” made a splashy entrance into the world of high-value game collecting during the Summer of 2020 when they purchased a sealed and graded copy of Super Mario Bros. for $140,000.

After acquiring the game (which received a 9.8 A+ grade from Wata Games), the company sold 3,000 “shares” in the collectible cartridge to investors for $50 apiece

Rally’s $140,000 purchase set a record for a single game sale at the time, but it’s been eclipsed multiple times in the past year, including twice just in the last month. That’s when this merry-go-round of motivated sellers and deep-pocketed buyers culminated in sales of $870,000 (for a copy of The Legend of Zelda) and $1.56 million (for a copy of Super Mario 64).

But now Rally gets to sit on the top of the mountain for a little while, and that’s because the game’s shareholders have decided to sell their copy of Super Mario Bros. for $2 million to a private collector:

According to The New York Times, each shareholder will receive roughly $475 per share after the sale is completed. That’s honestly a pretty great return on their initial investment.

Sealed Copy of Super Mario 64 is First Game to Sell for More Than $1 Million

Just days after a sealed and graded copy of The Legend of Zelda sold at auction for $870,000, a similarly-preserved copy of Super Mario 64 sold for nearly twice that amount… $1.56 million to be exact.

This is the first time a single game has sold for more than a million dollars, but surprisingly, there’s not much that’s particularly noteworthy about this copy of Mario’s first 3D adventure.

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A Sealed and Graded Copy of The Legend of Zelda Sells for $870,000

I guess Mario isn’t the only classic video game character who can bring in the big bucks from collectors.

On Friday, Heritage Auctions held their first standalone “Video Game Signature Auction” and auctioneers brought the hammer down on a sealed and graded copy of The Legend of Zelda for $870,000. This eye-popping price isn’t just impressively high, it also set a new record for a single game transaction.

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Gold-Plated “Royal Wii” Created for Queen Elizabeth II is Being Sold on eBay

Like Acclaim and Sega before it, no marketing stunt was ever considered too outlandish for the original incarnation of THQ.

Before the publisher went bankrupt in 2012, it used its marketing budget to hire expensive Hollywood talent like Guillermo Del Toro (who consulted on the story for the never-released Insane), while also doling out a few bucks to hire an army of porn stars to promote Saints Row 2 and Saints Row: The Third. But THQ’s marketing department had to get extra creative when promoting the company’s more family-oriented titles.

Sticking with the “family” theme, THQ tried to recruit Queen Elizabeth II and the rest of the Royal Family in the marketing effort for 2009’s Big Family Games, a budget title that was similar to Wii Sports. While they were likely hoping for a slew of “Royal Wii” headlines, it was not to be, as Her Royal Highness was obviously not going to just stop off at the studio for a commercial shoot. So THQ went to her…

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Sealed and Graded Copy of Super Mario Bros. Sells for an Astonishing $660,000

I am endlessly fascinated by the people who spend obscene amounts of money on retro video games. Especially because it wasn’t all that long ago that game shops weren’t even interested in games for “obsolete” consoles like the NES or the Atari 2600.

At the time, my pristine used copy of Mike Tyson’s Punch-Out!! might have fetched a few dollars at a garage sale. However, in today’s market, a CIB (that’s “Complete In Box”) copy of the game can net you more than $1,000. But even that’s chump change compared to a game sale that just closed at Heritage Auctions. According to the auction house, some unnamed person is now the proud owner of a sealed and graded copy of Super Mario Bros.

And all it cost them was… wait for it… $660,000.

That puts it well beyond the previous record-setting price paid for a single game (a copy of Super Mario Bros. 3 that sold in November for $156,000), as well an earlier sale of Super Mario’s first NES adventure that went for $140,000. It’s also more than double the $300,000 that Pets.com founder Greg McLemore paid for the Nintendo PlayStation prototype in March 2020.

This copy of Super Mario Bros. was graded 9.4 A+ by Wata Games and comes from the title’s fourth printing, which is notable for its lack of the “Game Pak NES-GP” code. It’s also missing the trademark symbol that would be added to the right of the “Nintendo Entertainment System” branding on later printings:

Not only is this the finest plastic-sealed copy with a perforated cardboard hangtab we’ve ever offered of any black box title, it is also the oldest sealed copy of Super Mario Bros. we’ve ever had the opportunity to offer. This is only the fourth version of Super Mario Bros. ever produced, and its window of production was remarkably short.

Just to paint a better picture of how short this really was — the nationwide release for the console came in mid to late 1986, and black box games distributed for that release did not have the “Game Pak NES-GP” code. It’s worth mentioning that Nintendo managed to add the trademark symbol to the Nintendo Entertainment System on their game boxes by the beginning of 1987. That certainly doesn’t leave much time at all for this variant to be produced in-between the two!

Retro game collecting is certainly going to some wild places, and it’s probably only a matter of time until somebody ponies up more than a million dollars for a single game.

A Sealed Copy of Super Mario Bros. 3 Just Sold for $156,000

It happened again.

Heritage Auctions has announced they’ve sold another classic NES game for six figures, which set a new record for the price paid for a single video game.

This time, the company sold a sealed copy of Super Mario Bros. 3 for $156,000, eclipsing the previous records set for an auction sale ($114,000 for a sealed copy of Super Mario Bros. in July) and a private sale ($140,000 for a different sealed copy of Super Mario Bros. in August).

According to Heritage, this copy of Super Mario Bros. 3 fetched such a high price because of three reasons. Obviously, it’s factory sealed, which is very important to collectors. But it’s also graded (a 9.2 A+ on Wata Games’s scale) and it’s from a rare earlier printing that pushes the “Bros.” in the logo to the left side (normally it’s on the right between Mario’s hat and the rest of the logo).

$156,000 is quite a lot of money for one video game, but is a $200,000 sale next?

A “Stock Market For Collectibles” Plans to Sell Shares in a Record-Breaking Sealed Copy of Super Mario Bros.

Just last month, Heritage Auctions sold a sealed copy of Super Mario Bros. for $114,000, which set a new record for the sale price of a single game. But what we didn’t know was that another sealed copy of the game had already been sold for $140,000 in a private sale a month before that.

According to Ars Technica, that particular copy of Super Mario Bros. was purchased by Rally, a company that calls itself a “stock market of collectibles,” and what they plan to do with their new acquisition sounds wild.

Beginning next Friday, August 21, Rally will sell 3,000 “shares” in their copy of Super Mario Bros. for $50 apiece (which will raise the valuation of the game to $150,000). Like a publicly-traded stock, users can buy and sell those shares on the site’s marketplace, or cash out when an advisory board decides to sell the game to a collector.

In addition to the factory seal, this copy of Super Mario Bros. is nearly pristine, and has received a 9.8 A+ from Wata Games:

Still, Wata Games says this is one of only 14 factory-sealed copies of Super Mario Bros. it has seen among the so-called “hangtab” editions, which feature a hanger slot on the back that was removed from production lines around September 1987. Among that rarefied group, Wata says this is the “single highest graded sealed copy” it has seen, earning a 9.8/10 for box quality and a near-perfect A+ for the shrinkwrap seal on Wata’s scale.

“This is the first time that such an early print with a grade of 9.8 A+ has ever been offered for sale,” Wata Games President Deniz Kahn said in a statement. “This is the 1-of-1 highest graded copy of Super Mario Bros. in existence, considered by many collectors to be the ‘Holy Grail’ of the hobby. It’s the Action Comics #1 of video games.”

This is Rally’s first foray into purchasing collectible video games, but they’re excited for the chance to branch out from their previous focus on acquiring rare trading cards, watches, cars, and comic books.

“Over the last year or so we’ve heard from our members and have observed the industry grow, and it’s clear that there is a community that believes in both the financial and emotional value of these games and wants access to invest in them,” [Rally VP of Operations Fitz] Tepper told Ars Technica. “We’ve seen this demand from asset classes already on the platform, like sports memorabilia, trading cards, or collector cars and are now thrilled to add video games to that list.”

Tepper went on to say that this is just the first video game purchase Rally plans to make, and that the company is currently looking to obtain copies of The Legend of Zelda, Super Mario Bros. 3, Stadium Events, GoldenEye 007, and Halo: Combat Evolved as well.

Sealed Copy of Super Mario Bros. Sells for $114,000

Heritage Auctions announced that a sealed copy of Super Mario Bros. was sold last week for $114,000, setting a new record for the sale price of a single game. The previous recordholder was a different mint condition copy of Mario’s first NES adventure, which sold for $100,150 in a private sale in early 2019.

So what makes this copy of Super Mario Bros. so valuable? According to the auction house, it comes down to the packaging’s 9.4 A+ grade from Wata Games and an equally rare “cardboard hangtab” (similar to those found on action figures) that was perforated onto the box by Nintendo:

What’s the deal with cardboard hangtabs? one may, understandably, wonder. Cardboard hangtabs were originally used on the US test market copies of black box games, back before plastic was used to seal each game. As Nintendo began to further establish their company in the US, their packaging was updated almost continuously. Strangely, the addition of the plastic wrap came before the box cutting die was altered to remove the cardboard hangtab. This rendered the functionality of the cardboard hangtab completely useless, since it was under the plastic seal. There are four sub-variants of the plastic sealed cardboard hangtab box (this particular copy of Super Mario Bros. being the “3 Code” variant) that were produced within the span of one year. Each sub-variant of the cardboard hangtab black box, produced within that timeframe, had a production period of just a few months; a drop in the bucket compared to the title’s overall production run.

In short, a cardboard hangtab copy of any early Nintendo Entertainment System game brings a certain air of “vintage” unrivaled by its successors.

Valarie McLeckie, the Video Game Specialist at Heritage Auctions, later told Ars Technica that this particular variant of Super Mario Bros. is believed to exist “in the single digits” today.

While this rare copy of Super Mario Bros. is sought-after by collectors for its uniqueness, fans interested in playing the game have several cheaper options. In addition to the millions of open copies of the NES original that exist in the wild, Super Mario Bros. has been re-released on the Super NES (as part of Super Mario All-Stars), Game Boy Color (as Super Mario Bros. Deluxe), Game Boy Advance, 3DS, Wii, Wii U, and the NES Classic. Super Mario Bros. is also part of the Nintendo Entertainment System compilation on the Nintendo Switch, which is a free download for all subscribers to the Nintendo Switch Online service.